How the Cloud is Leveling the Playing Field for Small Business

Posted by Rodney Kuhn

2/5/15 9:14 AM

Underdog_Image_2.5.15No More Underdogs!

There’s no arguing that cloud computing has revolutionized the way businesses run their operations. From ensuring that remote workers stay in constant contact, to allowing organizations to deploy new applications in seconds, cloud computing has certainly made an impact on the business world. 

As if being one of the biggest technology disruptors wasn’t revolutionary enough—cloud computing is also helping level the playing field for small businesses, enabling them to successfully compete with large enterprises with bigger IT budgets, more staff and better resources.

Let’s face it: Small businesses have it rough. While being small has its advantages—for example, more flexibility, less red tape and faster decision making—it also has its disadvantageous, mainly fewer staff and less capital. Cloud computing, however, is changing all of that, enabling small business to automate many routine tasks and operate with fewer employees. 

According to research from Rackspace, small businesses are rapidly adopting cloud computing.  Among businesses with fewer than 20 employees, 68 percent report having adopted the cloud in some way, with 6 percent saying they plan to do so within six months.

So how exactly does cloud computing allow small businesses to compete with the big boys? Below are the top five benefits the technology affords small businesses: 

Saves costs on IT

 Unlike small businesses, larger companies have the necessary funds to invest in their own server rooms, data centers and other in-house infrastructure. Small businesses, however, don’t have that same luxury. With little to no capital investment or expensive hardware, cloud computing can save small businesses money. What’s more, any savings can be reinvested into other areas of the business.


Improves mobility

With the cloud, employees are no longer chained to their desks as they can access importantdata and files anytime, anywhere using any mobile device. This means businesses can expand the boundaries of their office and employees can keep in constant communication with each other, clients and suppliers.

Enables agility

In the past, small businesses weren’t able to respond quickly to trends and market developments because they lacked agility and flexibility. With cloud computing, small businesses now have anytime, anywhere access to information that allows for smarter and faster decision making.


Eases access to enterprise-grade features:

Big businesses no longer hold the key to sophisticated software applications. Unlike installed software, when a new version of a service or application is released, it is instantly made available to all subscribers. This gives small businesses access to the tools that will help keep their business running at peak competitiveness.

Heightens security

Cybercriminals do not discriminate against the size of a business; they simply strike when the opportunity presents itself. Unlike their larger counterparts, small businesses don’t have the funds to purchase sophisticated security solutions to fight against today’s cyber-attacks. Luckily, cloud vendors do have the budget for security solutions, which they then pass onto their customers at a low cost. 

With cloud computing, businesses can spend less time and money on IT and more time focused on their most important priority—growing their businesses.

Watch out big business! There’s a new, smaller sheriff in town!

Topics: cloud-based contact center