Gone are the days when a customer’s only option for reaching a company’s customer service department was to pick up the phone and dial an 800 number. Thanks to the Internet, consumers now have a breadth of communications channels—such as email, live chat, SMS and social media—from which to choose.
No two customers are the same; different people prefer different methods of support. According to a survey of 8,000 consumers conducted by Ovum, 52 percent of consumers use three or four communication channels when engaging customer service. While 56 percent of participants still favor traditional phone calls with agents, 44 percent prefer non-voice channels—such as email and social media—as their first choice for customer service.