Your contact center agents are the foremost customer-facing representative of your brand. As such, the manner in which they conduct business with your customers is often the foundation for your company’s reputation. And that reputation can be eroded one customer at a time when poor customer service is experienced repeatedly. In fact, a recent customer service survey by Accenture revealed that in 2013, 51 percent of U.S. consumers switched service providers due to poor customer service experiences, up 5 percent from the previous year.
Your company’s reputation is paramount to your success, and, therefore, your customers’ view of your business is the most important factor in your company’s ongoing ability to generate revenue. Imparting a positive view, therefore, circles right back to your agents—with a well-trained agent being your best defense against customer defections.