Improving Customer Service: Seven Customer Service Stats Every Executive Needs to Know Keyword

Posted by John Rake
6/9/15 9:30 AM

You’ve probably heard it more times than you can count by now: Customer service is a crucial differentiator for businesses. Simply hearing that message repeated frequently may make you a little numb to it and take away some of its power—but don’t let that happen; the message is of such significance that you should keep it uppermost in your thoughts. As an executive, what matters most to you when planning strategies, however, is empirical data, because the more information you have at your disposal, the more likely you are to make a sound business decision.

In that spirit, we’ve compiled a “lucky seven” pack of statistics that clearly illustrate just how critical the customer experience is in today’s marketplace, and how important improving customer service in your organization will be moving forward:

  1. Some 68 percent of businesses planned to increase customer service spending in 2014—Call Center IQ, 2014 Call Center Executive Priorities Report
  1. By 2020, customer experience will overtake price and product as the key brand differentiator—Walker, Customers 2020: The Future of B-to-B Customer Experience
  1. At least 62 percent of companies view customer experience provided through contact centers as a competitive differentiator—Deloitte, 2013 Global Contact Center Survey
  1. A full 88 percent of consumers speak with live representatives on the phone at least some of the time—NICE Systems, Global Customer Experience Survey
  1. In 2013, 51 percent of U.S. consumers switched service providers due to poor customer service experiences, up 5 percent from the previous year—Accenture, 2013 Global Consumers Pulse Survey
  1. As much as 63 percent of 1,620 consumers tested under laboratory conditions said they felt their heart rate increase when they thought about receiving great customer service—American Express Service Study
  1. About 84 percent of survey respondents said their company’s executives are fully committed to their company’s customer experience goals—Temkin Group, Data Snapshot: CX Expectations and Plans for 2014
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How to Increase Customer Retention (and Profits)

Posted by Rodney Kuhn
5/22/15 9:42 AM

The importance of maintaining a high customer retention rate—the rate at which a company turns one-time buyers into return customers—is evident, especially when it comes to the bottom line.

For example, aggregated research from Customers That Stick shows that:

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Customers Are Always Saying Something Important: Are You Listening to the Voice of the Customer data?

Posted by John Rake
5/11/15 7:30 AM

The voice of the customer is valuable. In the contact center realm, time is of the essence. In only a matter of seconds, customers can decide to leave your business completely or choose to upgrade their account, solely based on their interaction with an agent. Making sure agents are prepared to effectively handle customers is indispensible to retaining and fostering new customer relationships. Get the most out of your agents with an evaluation tool that allows supervisors to collect interaction data and sort through it automatically for the “golden nuggets” of data in each call. Voice of the Customer (VOC) analysis can give you an edge over the competition by addressing issues early on. While other companies may merely respond to preexisting complaints, your company can get ahead of this curve and begin instituting trends, a huge advantage.

Even when it may not be blatantly obvious, agents nowadays are constantly gathering valuable data about customer likes and dislikes, habits and tendencies. Envision’s VOC offers an interaction evaluation survey that immediately tells what customers ordered, the process that was followed, what they complained about, why they complained, and any possible patterns emerging. Agents can then use this data—right from their desk—to map out what to improve on in future interactions.

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Improving Customer Experience by Enhancing Agent Performance

Posted by John Rake
4/27/15 8:30 AM

Click2coach workforce optimizationIn years past, contact center managers were forced to play guessing games when it came to evaluating agent performance. The best they could hope to do was steal a few minutes away from their desks to listen to a few random calls and take hurried notes.

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Improving Customer Service: Ten Customer Service Stats Every Executive Needs to Know

Posted by Rodney Kuhn
4/13/15 9:00 AM

The Internet is full of statistics about so many topics that it can be difficult to drill down to truly critical nuggets of information. In particular, the Web is replete with facts about the importance of improving customer service. So, to help you avoid wearing out your keyboard with search engine queries, we decided to compile 10 of the most compelling business-related customer service statistics you’ll find anywhere:  

By 2020, customer experience will overtake price and product as the key brand differentiator. – Walker, “Customers 2020: The Future of B-to-B Customer Experience”

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Is Your Industry Ranked the Worst in Customer Service?

Posted by Rodney Kuhn
4/10/15 6:39 AM

Every company today knows full well that customer service is at the core of its profitability and continuity—especially for a few select industries. In fact, a new survey commissioned by global market research firm Ipsos calls out those verticals that boast the worst customer service departments: 

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The Importance of Delivering Contact Center Consistency

Posted by John Rake
4/7/15 7:30 AM

Providing a single first-class experience is great, but if your goal is to retain customers—and it should be—you have to be confident that your contact center is delivering high quality customer service with every interaction. But how do you ensure that your representatives handle each inquiry with care? How can you feel assured that every customer receives reliable, accurate assistance?

Top-notch contact center software that can integrate seamlessly with CRM systems can capture multiple kinds of data and make it easy for managers to analyze agent performance. Such best-in-breed software can produce detailed interaction summaries and reports from multiple channels (e.g. call, email, chat, social media). Reports can be sorted according to agent or group, by reason for the call or by outcome so managers can save time and find exactly what they need when they need it.

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Three Common Contact Center Annoyances (and How to Avoid Them)

Posted by Rebecca MacLeod
3/24/15 9:00 AM

When it comes to customer service, consumer expectations are higher than ever. Today’s buyers expect consistent excellent service and when their needs are not met they may take their business elsewhere and influence others to do the same. To ensure your representatives aren’t irritating customers with preventable mistakes, your supervisors need tools that can help make call center coaching more efficient and effective. Envision’s Click2Coach software can ensure your agents stop the following common annoyances in their tracks before they began to affect your business negatively:

Poor agent phrasing

Customers do not want to hear condescending phrasing such as, “if I were you” or “what you should have done” from contact center agents. With Click2Coach, agents can monitor every aspect of customer interactions and provide training materials right from their desktops, including:

  • On-demand, personalized training sent to agents at their desktops
  • Short video clips on the fly, or training clips that have already been created and delivered to agents
  • Evaluations of recorded customer interactions (including voice and screen) sent directly to agents, along with supervisor annotations and training as a complete coaching package
  • Examples of “great calls” sent to agents so they can use them as a guide
  • Motivational recognition and team or individual incentives delivered to agents’ desktops
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Word of Mouth: Worth More Than Its Weight in Gold

Posted by Rodney Kuhn
3/20/15 3:28 PM

People love to talk, especially when it comes to customer service. Today’s consumers are flocking to the web to discuss their experiences with companies—good and bad. In fact, 46 percent of American consumers say they always tell others about good service experiences; however, an even greater number (60 percent) say they talk about poor service experiences, according to the American Express 2014 Global Customer Service Barometer.

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Turning One-Time Customers Into Loyal Fans by Improving Customer Service

Posted by Rebecca MacLeod
3/16/15 9:00 AM

It is much less expensive to retain customers than to onboard new ones. And a loyal customer is worth his or her weight in gold. In fact, while only 12-15 percent of customers are loyal to a single retailer, they represent between 55-70 percent of sales in some verticals, according to the Center for Retail Management, Northwestern University.

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