Improve Customer Satisfaction with a Customer Self-Service Support Channel

Posted by John Rake
9/8/15 4:35 PM

While voice is still the primary communication channel preferred by consumers, self-service portals are becoming increasingly popular, according to Forrester. In fact, the use of Web self-service is sure to rise in 2014, with 72 percent of businesses already reporting a surge in customers preferring to find answers and resolve issues on their own.

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